■ About C Magazine C, co-created by Grandeclip and brand-based periodical Magazine B, is a documentary magazine that focuses on one iconic chair in every issue, introducing the design and lifestyle people build around it. Through a deep dive into the industry and chairs of all kinds-from ones seen on the street to icons that have shaped public spaces-Magazine C aims to shine a light on designers, brands, manufacturers, collectors, and chair enthusiasts, as well as uncover how each design has changed contemporary life. Grandeclip is a startup launched by Bongjin Kim, the founder of Korean food delivery platform Baemin. Under the business ethos of “Do small things in a great way,” Grandeclip endeavors to discover and highlight the value of seemingly small or everyday things-like a clip.

[매거진C(Magazine C) No 1: Standard Chair(영문판) 목차] 02 intro 08 letter from c Publisher’s note 12 quotes World-renowned architects and designers talk about Jean Prouv?. 14 5 cities 5 homes Standard chairs that grace five domiciles in five places: Paris, New Jersey, Amsterdam, Seoul, and Tokyo 60 designer, Jean Prouv? Jean Prouv?’s life and design legacies summarized in five words: functionality, utility, factory, society, and evolution 68 iconic chair The story of how a modern classic is made, from Chair No. 4, a prototype of the Standard that was unveiled in 1934, to the M?tropole No. 305 that launched in 1950. 74 shape of Prouv? Signature Jean Prouv? products that demonstrate a clear design rationale and solid application of structural principles 80 essay Deyan Sudjic, former director and now director emeritus of the Design Museum in London, talks about the quintessence of Prouv?’s design. 84 special interview Rolf Fehlbaum, chairman emeritus of Vitra, is an enthusiastic chair collector who has researched and admired chairs for his entire life. 95 about vitra With a deep respect for design, groundbreaking technology, and a worldview that sees chairs as cultural artifacts, Vitra has played a key role in the creation of many iconic chairs, including the Jean Prouv? collection. 100 vitra classics Vitra’s classic design collections encompassing the works of Jean Prouv?, Charles & Ray Eames, and Verner Panton 105 assembly system The Standard chair’s assembly system embodies Prouv?’s philosophy that there is no difference between constructing a piece of furniture and a building. 108 digest How Vitra has produced and modernized the Standard chair and the Jean Prouv? collection 112 on the scene Standard chairs on the Vitra Campus, the home to various design icons 122 opinion Patrick Seguin, a respected scholar who is arguably the most fervent proselytizer of the value and historical significance of Jean Prouv?’s designs 130 spots Here are some places that have Standard chairs imbibed with diverse symbols and meanings-from that of rare and expensive art pieces to used home furniture pieces chosen for sustainability. 148 viewing rooms The Standard chair transforms from a basic, everyday item into something new and inventive with novel color combinations. 158 opinion John Kuilman is the global lead of workplace design at Swiss premium sportswear brand On, where the headquarters brims with Jean Prouv? pieces. 164 opinion Marco Fossi, chair of the technical standardization committee for furniture at the International Organization for Standardization, says standards are tools that help ensure everything functions properly. 170 new wave Design principles that three design teams-Builddweller, HeijltjesAkkaya, and Be Formative-gave in response to a keyword prompt: “standard.” 180 chairpunk A chair that doubles as a sled, a chair that looks like a still life sculpture, and a chair for anxious people. Three Korean artists put their own spins on the Standard chair. 184 chair index My favorite chair 186 outro

■ About the 1st Issue of C The Standard Chair, based on Chair No. 4, was introduced in 1934 by French designer and architect Jean Prouv?. The self-taught architect and designer worked fastidiously for years to perfect the material and design of the iconic chair, and completed a standard edition that could be mass-produced in the 1950s. Exemplifying a timeless design, incredible durability, affordable price, and multifunctionality, the Standard Chair is the archetype model that has raised the bar for chair design. C delves into virtually every aspect of the Standard chair, from French designer and architect Jean Prouv?’s design story, the way Chair No. 4 continuously evolved into its ultimate form as the iconic chair, and the manufacturing process by Vitra, a furniture company that produces the chair today. The issue also features in-depth interviews with collectors from around the world who use the Standard chair in their daily lives, illuminating the modern classic’s impact on contemporary life and values like standardization, practicality, and timeless aesthetic. Magazine C is a chair documentary magazine made by grandeclip, building upon the brand of Magazine B. Starting with a single iconic chair, Magazine C encompasses design, lifestyle, and industry. The criteria for selecting iconic chairs as our main theme are as follows: Originality in configurations Implementation of innovative technology Innovational presence in the industry Influences on public lifestyle.