2025년 06월 18일 출간 | ISBN : 1193383277 | 179쪽 | 규격外 | 1판

02 INTRO 08 PUBLISHER’S NOTE 12 ASICS PEOPLE ASICS sneakerheads in Seoul, Tokyo, and Paris 18 OPINION: TOSHIKAZU KAYANO Legendary designer Toshikazu Kayano tells emotional design stories through a footwear series bearing his name. 24 ARCHIVE HALL The archive presents a universe of diverse shoe designs and cultures that ASICS has built since its foundation. 30 REFLECTION ASICS’ legacy as seen through performance running shoes and lifestyle shoes 38 INSTITUTE OF SPORT SCIENCE The ASICS Institute of Sport Science demonstrates the brand’s philosophy through its ever-growing vault of experimental data and material and technological achievements. 46 BEAUTY FROM FUNCTION The GEL™ cushioning technology, a symbol of ASICS’ technological acuity and innovation 50 INSIDE TALKS How the fitness-enthusiastic and stylish SportStyle team members dress, work, and live 56 OPINION: GO SUZUKI Go Suzuki, global head of SportStyle, says that what completes ASICS’ lifestyle wear is the brand’s dedication to sports. 62 REDEFINE SportStyle as defined by key leaders of the company’s processes, from product planning to lifestyle wear sales 70 ALWAYS EVOLVING ASICS products fuse sports technology and heritage, constantly pushing forward. 82 PLATFORM ASICS’ Harajuku Flagship and Run Tokyo Marunouchi store remind urban dwellers of the spirit behind sports. 90 FROM OUR HERITAGE ASICS’ vibrant legacy, transcending the limits of its time 00 OPINION: BRENDAN DUNNE Brendan Dunne, general manager of Complex Networks, says ASICS is special because it achieves a balance between exclusivity and accessibility. 106 FORERUNNERS Key figures in different parts of the fashion world talk about ASICS’ strengths and the shoe models they reimagined. 118 COLLABORATION Collaborations that add new perspectives to its storied archive 122 VIEWS People who work for a sneaker shop, fashion select shop, and resale platform talk about ASICS’ aesthetic and market position. 130 SPIRITS Five creators who work closely with ASICS across sports, fashion, and design say ASICS is an inspiring and motivational force in their lives. 146 BRAND STORY The growth of ASICS stays deeply rooted in the brand’s cherished legacy as the brand evolves to welcome each new era’s sensibilities. 152 INTERVIEW: YASUHITO HIROTA ASICS CEO Yasuhito Hirota talks ASICS’ success strategy and vision. 158 KOBE TO TOKYO The Kobe HQ and Tokyo office?the two foundations that bridge tradition and the future 164 SOUND MIND, SOUND BODY Brand campaigns and messaging that promote “A Sound Mind In A Sound Body” 168 DIGEST ASICS’ achievements as shown in figures that prove the brand’s power in the sports industry 183 OUTRO