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책소개이 책은 앙케트 조사의 데이터를 주로 다변량분석의 수법에 의해서 처리하는 방법을 습득하기 위한 서적으로, 연구활동이나 경영활동에 있어서 앙케트 조사를 실시하여 데이터를 분석하지 않으면 안 될 학자, 경영인 및 사회인을 대상으로 하고 있다.
저자소개저자 : 노형진
서울대학교 공과대학 졸업(공학사)
고려대학교 대학원 수료(경영학박사)
일본 쓰쿠바대학 대학원 수료(경영공학 박사과정)
일본 문부성 통계수리연구소 객원연구원
일본 동경대학 사회과학연구소 객원교수
러시아 극동대학교 한국학대학 교환교수
중국 중국해양대학 관리학원 객좌교수
현재) 경기대학교 경상대학 경영학과 명예교수
한국제안활동협회 회장
| 주요 저서 |
『Amos로 배우는 구조방정식모형』, 학현사
『SPSS를 활용한 주성분분석과 요인분석』, 한올출판사
『Excel 및 SPSS를 활용한 다변량분석 원리와 실천』, 한올출판사
『SPSS를 활용한 연구조사방법』, 지필미디어
『SPSS를 활용한 고급통계분석』, 지필미디어
『제4차 산업혁명을 이끌어가는 스마트컴퍼니』, 한올출판사
『제4차 산업혁명의 핵심동력 - 장수기업의 소프트파워-』, 한올출판사
『제4차 산업혁명의 기린아 기술자의 왕국 혼다』, 한올출판사
『제4차 산업혁명의 총아 제너럴 일렉트릭』, 한올출판사
『망령의 포로 문재인과 아베신조』, 한올출판사
『프로파간다의 달인』, 한올출판사
『3년의 폭정으로 100년이 무너지다』, 한올출판사
저자 : 유자양
석가장육군사관학교 공상관리학과 졸업(관리학 학사)
경기대학교 대학원 석사과정 졸업(경영학석사)
경기대학교 대학원 박사과정 졸업(경영학박사)
현재) 경기대학교 대학원 글로벌비즈니스학과 교수
| 주요 저서 |
『SPSS및 EXCEL을 활용한 다변량분석 이론과 실제』, 지필미디어
『Excel을 활용한 컴퓨터 경영통계』, 학현사.
『엑셀을 활용한 품질경영』, 한올출판사
저자 : 동초희
충칭사범대학교 영어영문학과(문학 학사)
경기대학교 대학원 무역학과 졸업(경영학석사)
경기대학교 대학원 글로벌비즈니스학과 박사과정수료
현재) 명지대학교 국제학부 공상관리전공 객원교수
| 주요 저서 |
한국 전자산업의 대중국 직접투자 결정요인에 관한연구, 경기대학교 대학원
『엑셀을 활용한 품질경영』, 한올출판사
목차Chapter01 독립성검정에 의한 앙케트 처리 ·································· 2
1. 개요 ······················································································ 4
2. 크로스 집계표와 독립성검정 ············································· 6
Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 12
1. 개요 ···················································································· 14
2. 의사결정나무 작성의 순서 ················································· 18
Chapter03 대응분석에 의한 앙케트 처리 ····································· 28
1. 개요 ···················································································· 30
2. 대응분석을 위한 순서 ························································ 32
Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 48
1. 개요 ···················································································· 50
2. 다중대응분석을 위한 순서 ················································· 53
Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 62
1. 개요 ···················································································· 64
2. 범주형 회귀분석을 위한 순서 ··········································· 67
Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 78
1. 개요 ···················································································· 80
2. 순서형 회귀분석을 위한 순서 ··········································· 83
Chapter07 앙케트 조사표의 작성 ·················································· 92
1. 개요 ···················································································· 94
2. 조사 테마 ㆍ 연구 테마의 결정 ············································ 97
3. 구체적인 앙케트 조사의 기획 ··········································· 99
4. 조사표의 작성 ·································································· 103
5. 앙케트 조사표의 수정 및 점검 ······································· 111
6. 앙케트 조사표의 완성 ····················································· 111
7. 앙케트 조사의 개시 ························································· 115
8. 보고서 ㆍ 논문의 작성 ························································ 116
Chapter08 주성분분석에 의한 앙케트 처리 ······························· 118
1. 개요 ·················································································· 120
2. 주성분분석의 실제 ··························································· 123
3. 상관행렬에 의한 주성분분석 ··········································· 135
Chapter09 요인분석에 의한 앙케트 처리 ··································· 140
1. 공통요인 추출 ·································································· 142
2. 요인분석의 실제 ······························································ 145
3. 주축요인추출에 의한 요인분석 ········································ 153
Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 158
1. 분류와 판별 ······································································ 160
2. 질문항목을 변수로 하는 군집분석 ·································· 161
3. 조사회답자를 변수로 한 군집변수 ·································· 165
4. 주성분점수를 변수로 하는 군집분석 ······························ 169
5. 판별분석의 실제 ······························································ 178
6. 그룹마다의 중요항목 탐색 ·············································· 185
Chapter11 복수의 단일회답에 대한 분석(Ⅰ)－요인분석과 신뢰도분석 ·· 190
1. 설문지 예 ········································································· 192
2. 질문항목 ··········································································· 196
3. 기본 개념 ······································································· 198
4. SPSS의 처리 절차 ··························································· 205
Chapter12 복수의 단일회답에 대한 분석(Ⅱ)－대응분석 ·················· 224
1. 질문항목 ··········································································· 226
2. 기본 개념 ········································································· 231
3. SPSS의 처리 절차 ··························································· 238
Chapter13 비모수적 검정 ····························································· 248
1. 그룹 간의 차이 검정 ························································ 250
2. 비모수적 검정의 실제 ····················································· 251
Chapter14 요인분석과 항목분석 ·················································· 264
1. 분석의 배경 ······································································ 266
2. 분석순서 ··········································································· 269
3. 연구대상 ··········································································· 298
● 참고문헌 / 328
● Index / 331 |
| 교환 및 환불 가능 |
상품에 문제가 있을 경우 |
1) 상품이 표시/광고된 내용과 다르거나 불량(부패, 변질, 파손, 표기오류, 이물혼입, 중량미달)이 발생한 경우 - 신선식품, 냉장식품, 냉동식품 : 수령일 다음날까지 신청 - 기타 상품 : 수령일로부터 30일 이내, 그 사실을 안 날 또는 알 수 있었던 날로부터 30일 이내 신청 2) 교환 및 환불신청 시 판매자는 상품의 상태를 확인할 수 있는 사진을 요청할 수 있으며 상품의 문제 정도에 따라 재배송, 일부환불, 전체환불이 진행됩니다. 반품에 따른 비용은 판매자 부담이며 환불은 반품도착일로부터 영업일 기준 3일 이내에 완료됩니다. |
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단순변심 및 주문착오의 경우 |
1) 신선식품, 냉장식품, 냉동식품 재판매가 어려운 상품의 특성상, 교환 및 환불이 어렵습니다. 2) 화장품 피부 트러블 발생 시 전문의 진단서 및 소견서를 제출하시면 환불 가능합니다. 이 경우 제반비용은 소비자 부담이며, 배송비는 판매자가 부담합니다. 해당 화장품과 피부 트러블과의 상당한 인과관계가 인정되는 경우 또는 질환치료 목적의 경우에는 진단서 발급비용을 판매자가 부담합니다. 3) 기타 상품 수령일로부터 7일 이내 신청, 왕복배송비는 소비자 부담 4) 모니터 해상도의 차이로 색상이나 이미지가 다른 경우 단순변심에 의한 교환 및 환불이 제한될 수 있습니다. |
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| 교환 및 환불 불가 |
1) 신청기한이 지난 경우 2) 소비자의 과실로 인해 상품 및 구성품의 전체 또는 일부가 없어지거나 훼손, 오염되었을 경우 3) 개봉하여 이미 섭취하였거나 사용(착용 및 설치 포함)해 상품 및 구성품의 가치가 손상된 경우 4) 시간이 경과하여 상품의 가치가 현저히 감소한 경우 5) 상세정보 또는 사용설명서에 안내된 주의사항 및 보관방법을 지키지 않은 경우 6) 사전예약 또는 주문제작으로 통해 소비자의 주문에 따라 개별적으로 생산되는 상품이 이미 제작진행된 경우 7) 복제가 가능한 상품 등의 포장을 훼손한 경우 8) 맛, 향, 색 등 단순 기호차이에 의한 경우 |
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