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ÀúÀÚ : Kim Byoung Hee Currently serves as a professor in the Department of Advertising and Public Relations at Seowon University. He graduated from Seoul National University and received a Ph.D. in Advertising from Hanyang University. He has served as the 24th President of the Korean Advertising Society, the 15th President of the Korean PR Society, the first Chairman of the Government Advertising Advisory Committee, and the 4th Chairman of the Seoul Brand Committee. ÀúÀÚ : Hong Kyung Soo Currently a professor in the Department of Cultural Contents at Ajou University. He graduated from the Department of Journalism and Broadcasting at Korea University, and received his master's and doctoral degrees from the Graduate School of Journalism and Information at Seoul National University. ¿ªÀÚ : Kim Beom Joo Currently pursuing a Ph.D. program in Food and Hospitality Systems at the University of Missouri-Columbia. He graduated from Korea University with a bachelor¡¯s degree in Geography Education, received a master's degree from the Hospitality Management at the University of Missouri, and is currently completing his Ph.D. program.