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[åҰ]TIGER OR CAT ȣó ȿϴ 2022 DZ⸦ 츮 ϴ ͵ 츮 ϰ . ü ̴. 2 Ѵ ҵ ӿ 츮 ̾ ӿ ̷ ʾҴ. ȹ̰ ħ 츮 ٴ մ ִ. ϰ ϴ ڷγ غϸ鼭 츮 ִ. ȣ ظ ¾, ҺƮмʹ 10 Ű ο TIGER OR CAT Ҵ. ҵ Ȳ óϴ, ȭ ӵ Һڵ ΰ, ư ڵ ΰ? ħ ȿϴ ȣ̰ ΰ, ̰ ΰ? 츮 δ ū 濡 ִ.[̹][ڼҰ]: 賭 , Ʈ , Ʈ, ۰, Ʃ. б Ȱд Һа б Ȱп ҺƮм ϸ, Ʃ ä ƮڸTV ϰ ִ. Ʈ ڸơ ø 2008, Consumer Trend Insights ø 2020 ظ Ⱓϰ , ø λƮ, 賭 Ʈ ε: ļ, Ʈ ̳, Ÿ ڸơ, ô, Ʈ ô롻(), 2011 ѹα Һ: Һڴ ϴ°?(), 2013 Consumer Trends in Korea å . KBS 1TV ߸, tvN Shift - 賭 Ʈ ε塵, KBS FM 賭 Ʈ ÷ α , ¶ K-MOOC Һڿ 塵̶ ¸ ϰ ִ. : ̿ б ҺƮм . Һ л硤硤ڻ. Һູ Һڽɸ о߿ , 뿡 Һ ǰ ϰ ִ. Z ġ ֳθƮ Һа ߴ. ѱҺȸ ֿ , Ʈ ̳ ߴ. 䱳 åȫ ڹ, ϸ Ȱϰ ټ ҺƮ ǰ ̷ ߱ ϰ ִ. : б ҺƮм . Һ 硤ڻ. Һ ǰ , 뺰 Ÿ м, ǰ óൿ ϸ, 뿡 Һڽɸ Ʈм ϰ ִ. ָб(Washington State University) ڰ ߴ. ZLGƸ۽ȡSKڿ̡CJ ټ Һ Ʈ ߱ ǰ Ʈ , õ ¡ ȸ ڹ ð ִ. : ſڴб ΰа . Ʈ Ʈ ƾ(Central Saint Martins) , ڻ. CXŰ õ ǰȹ ַ Ѵ. ش о а ǹ 踦 Ʈ塤ȹ ټ Ʈ ϰ ִ. δ Ŵ佺䡻 , бźΡϺ å ڹ, Z ̷ ڹ ߰, ߾Ϻ ƮƮġ ϸ ĮϽƮε Ȱϰ ִ. : ؿ б к . Һ л硤硤ڻ. Һൿ ȭ . LG LSRҿ ۷ιƮмǰ , б Һںм ѱҺȭȸ ð ִ. δ ڷγ ٲ۴١, 1ڳ̡, ɹ , ҺƮ ؿ м ְ, JTBC ̳ Ŭ, KBS1 ͷ ߴ. б Ȱп ҺƮм б Ȱп ҺƮм(CTC, Consumer Trend Center) 2004 ̷, ټ Ʈ塤 м α ǽϰ, Ʈ忡 ϴ ǰ ϴ н (Tutorial Consulting) ؿԴ. н ̶ ϴ ƴ϶, ش ǹ ڵ ۾ Ʃ ũ Ʈ带 мϴ а ǰ ϴ, б ҺƮмͰ ο н Ʈ ̴. н ڡڵƼ롤ǰ پ ü ü ش Ʈ м, Ʈ ǰ ȹáĿ´̼ ϰ ִ. LG, ڿ, Z мǺι, CJENM κι, Ƹ۽, SK D&D, , ۽ý, , ڵ, ڵ, Z, SKڷ, CJ, ī, ѱܽĻ, ż, SK濵, ԵƮ, ϱȹ, Ѷ̽, AKö ڹϸ, ̷ İ ǹ ó ϴ Ҵ.[]2022 10 ҺƮ Ű 1 2021 ѹα 27 ϻ ȸ 51 ãư ð 75 ϱ 95 ½ ٰ Ž 117 Ʈ ڸơ 2021 ѹα 10 Ʈ ǰ 139 2 2022 Ʈ Transition into a 'Nano Society' ȸ 168 Incoming! Money Rush ӴϷ 194 'Gotcha Power' ۷ 220 Escaping the Concrete Jungle - 'Rustic Life' ƽ 246 Revelers in Health - 'Healthy Pleasure' ÷ 274 Opening the X-Files on the 'X-teen' Generation ƾ 300 Routinize Yourself ٸȰ ƾ 326 Connecting Together through Extended Presence 簨ũ 354 Actualizing Consumer Power - Like Commerce ũĿӽ 378 Tell Me Your Narrative Ƽ ں 404 434 η 450[å]ȣ̰ 츮 ̾ , ȣ̰ Ǵ Ӵ̳ ݾ ô . ϴ ȣ纴ء ̶ܻ ̴. Ŵ ɾ ְ, ȣ̴ ȴ´١ ε, ɰ Ǯ ֵ ҿ ٴ ̴. ȸ ذ ǥܨϿ ̸ æ. ڱ ϴ ǹϴ ǥ̶ ȣ̿ 谡 ִ. ܿ յΰ ȣ̳ ǥ а̸ ϴµ, о 繵 ũ ߰ ȣ ִ. 2022 ڷγ19 ҵ ķ ټ ȴ, ȣⰡ ȣó ȸ ֱ⸦ Ѵ. ؼ ȣ̰ а̸ ϵ η ǥؾ ̴. - 11ϳ ģ 2~3 Դµ. ó ݹݾ ϴ ٰ ߴµ Ʈ ;. ¶ Ŀ´Ƽ ö ̴. Ʈ ̶ Ŀ Ʈ ϰ дϱ Ƿ ݾ ϴµ, Ѱ ϴ ־. Ʈ ڰ ̶͡ ν ⼺뿡Դ Ʈ ü , Ծµ Ȱ ϳ? ϴ. 밡 ΰ ִ ʴ. - 39 Ե ãƳLife, uh, finds a way. ȭ . ϱ ϵ 游 ߴµ ڿ ߰ߵ , Ƶ鸸 ϴ ܿ ڿ Ѱ? ΰ ̾ ( 귳 ) ڵ鿡 ̴. ̸ ȮεǸ ᱹ ¾Ҵ . ȭ ϴ ϳ ö̱ ϴ. , ٴ ̴. 2021 ѹα Һ ߴ. Ե ã ϻ ȸϰ ߴ. ڷγ19 ҵ ǽִ ϰ ͱ ؽ Ҵ ؿ, Ե ȸ ãƳ´. ڷγ19 ° ۵ 2020 ۽ Ȳ Ƶٵ ϱ ٻ ؿٸ, 2021 ȭ ϰ ϴ ð̾. ڷγAC, After Corona ϱ Ȳ ùε ڿ ڷγWC, With Corona Ÿ ߱س. - 51 Ʈ带 Ʈ. ֱ Ʈ带 ǥϴ ̴. Ⱓ Ǵ ټ ִ Ʈ尡 ֱ ٺ ȭ ̰ ִ. ũ پ Ⱓ ª. Ʈ ΰ Բ Ŀٶ 帧 ƴ϶, Ҽ ٰ ٽ ִ. ڽ Ҽӵ ذ ַ Ǵ 츮 ǽġ ַ Ǵ ȸ Ʈ尡 ϰ پϰ ̴. - 171 ū ̰ ʴ. ̱ ᡵ ̹ 20 2003 ұϰ ɵ鸮 ̵ Ű HENRYHigh Earner Not Rich Yet Ұ ִ. ̴ зڿ ٴϸ鼭 ް ġ Ÿ, ڱݴ ȯ θ ϴ 븦 ´´. ̴ ҵ κ Ȱ ϴ ϴ зϾ ¸ 巯ش. ̵ Ȱ ϱ ؼ ٶ ¹ Ӿ ؼ Ѵ. ڱ ΰ ȴٸ ٷ µ, س ڻ ̴. - 209 Ʈ ڸ 2022 ó ɷ¸δ ǰ Һ ɷ ۷¡̶ θ Ѵ. ۡ ȭ ܾ. ϴ , ڿ item ۡڸ ǥߴµ üϴ ǥ ̰ ִ. ۷ ߿ ִٴ ϱ ǰ þ١ Ѿ, ǰ Ҽ ٲ ο ź ǹѴ. ư ۷ Һ ȭ ɷ¿ ̳ ȹ ִ ɷ Ȯǰ ִٴ ô ṉ̀ ִ. - 223 , ã ø鼭 ̡ ִ. ð ̽ٴ ܾ ǹó ô뿡 ڶ ĵ ̻ ƴϴ. ϻ ̰ ο Ѿ ο ŷ ٰ´. ȸ Ȱ ϻ ó, ð ϻ Ư Ʈ ̷. ư ð̴ ︮ Ȥ Ȱ ƴ϶ ο ʿ ð ȴ. ̷ ð Ÿ ÿ ǰų, ÿ ͳ;ͻꡤ̸ Ű ƴϴ. ø ð ϴ ̵Դ̶⺸ٴ 4~5 ÿ ӹٰ 2~3 ð ã Դ Ȥ 絵Դ߲ õϸ ϻ ҹ ̡ ϴ ο ǹѴ. - 249 忡 濡 ̵ ɾ ŵҡ ܺ ʿ䰡 ִ. ɾ ŵ̶ ֱ 2030 ǰ ̾ پ ̸ ϴ ް ϰ Ÿ . ǥ Ż ִ. 40 ̻ ̾ Ż ֱ 2030뿡 ̸̸ ؾ ϴ ͡ νĵǰ ִ. 40~50 ߳ ֿ Ż Ǫ Һ 20~30 Ȯǰ ִ. CJø꿵 Ż ǰ ų 40% ϴ ̸, Ư 20 Ÿ. ֱ 5Ⱓ ãƿ ȯ 20밡 Ÿ. ó ߺϴ ϰ ̸ 湮ϸ ϴ ̰ ִ. - 296 迡 ŷ° 漺 ƾ ԽŰİ ᱹ ϴ ġƮŰ(ǻ ӿ ڵ鸸 ˰ ִ Ű) ´. ο õϴ MZ, װ 忡 Ű X ־ ϱ ̴. 2015 5~6 Ŵ 縦 ϴ ¶ θ ڸ ø ̸鿡 ƾ ִ. ǥ 2021 6 ǰ ⡵ 캸 ø ü ̿밴 40(35.4%) 50(23.1%) ڰ ü ̻ Ѵ. - 316 ̰Ե ϻ ҾȰ δ. ȭ ϻ ӿ Ʈ ´. ð ϰ ִ ǹ ̵ ð Ҿϰ ϰ ٶ. ó , ϰ ִٴ ҾȰ θ ϰ ϴ ̴. ٽñ ڽ ȮϷ δ. ٸȰ ƾ̷ ȭ Ÿ õϸ鼭 ִٴ Ȯϰ ϴ ̴. - 345 Ʈ ִThe Matrix is everywhere. ߴ ȭ Ʈ ǰ ϴ Ʈ Ű ̾. ݸ Ʈ Ÿ 踦 , ϰ ȭν Һڿ dzϰ ǹ Ѵ. - 370 ģ SNS ǵ峪 Ŀ´Ƽ 湮ߴٰ ǰ ߰ ̴. Ư ǰ ʿؼ, Ȥ TV ǰ ʴ´. Ҽ ǵ塯 ǰ ߰ϴ ù ° â ǰ ִ. Ϻη ð Ϸ ͡ ƴ϶, ϴ ͡ ٲ ̴. , Һڵ ǻ ο ǻ ϰ ִ. - [ǻ ]Ʈ ڸƷ 2022 ص ȭǰ ȭ ȸ. ü ȭ θ å ϴ (ӴϷ) θ ϴ¡ۡ Ѵ. ƽ ð , ٸȰ ƾ̷ 鼭 Ҽ ڽŰ ̼ ູ ã´. X 뷡, ƿ ״롯 θ 縦 ÷. ģ SNS ŰƮ ȭǰ ƺ ׳ Ѵ. θ ʹ . ٴ ȭ ì Ծ߰ڴ. ̾Ʈ ̽ũ. Įθϱ . õ 뼱ĺ ̴. ڴ. 鸸 ̾߱Ⱑ . , νŸ ׳ ϻ üũϰ ƿ並 . ֱٿ ˾Ҵ. ΰ̶ . . ϱ. ٽð ˶ Ѵ. ̷ ƾ̷ ϴ. Ʈڸơ ´ - 1. HENRY(High Income Not Rich Yet) ? - 115 ð 450 ߳? - ˻â 롯 ܾ ˻ ? - ְ ȭ ǥϴ 뼭 ȭ ? - ְ α⸦ ϴ ΰ ٴ ٰ? - SNS ϱ ؼ ּ ȷο ʿұ? - PER 1000 Ѵ ں ΰ? - 𡯰 , ߵ غ? - ٵ (money)ο? - ߱ , ϱȹ Ǵٰ? - Ϻη θ ? ? - б, ȸ絵 ƴϰ װåɱ ó ٰ? 2022 10 Ʈ Ű Transition into a Nano Society ȸ ص ȭ ȸ ü ó ̼ صǸ ̸ Ǿ. ȸ ҰǴ ֿ Ʈ忡 ġ ȭ ̴. ȸ ɰ ġ ϴ , ȸ Ű ִ. ȸ ްƮ Ʒ, 2022 ϴ ѹα п ̳ ̳ĸ ϴ ߿ 濡 ִ. Incoming! Money Rush ӴϷ ̱ ο 巯ð ־ٸ ó ѹα ӴϷ ִ. 칰 Ĵ . ε ڿ ȴ Ǿ ִ. ϴ ⺻̴. ӴϷ Ʈ ں ȸ ӹȭ 巯 塯 ڱ ̿ ٴ ʽʡ ؼ ̴. Gotcha Power ۷ ϴ ƴ϶ ȹ桯ϴ ̴. δ ͵ ʹ . ؼ ⺻̰ ð, , θ, δ ʿϴ. ɷ¸δ , ǰ ִ Һ ɷ ۷¡ ̶ θ Ѵ. ǰ ô, δ θ ǥ ִ. Escaping the Concrete Jungle - Rustic Life ƽ ٴٺ . Ҹ, Ǯ. ̡ ִ. ƽ ڿ ð ŷ 鼭 Ȱ οϴ ð Ÿ ĪѴ. ƽ ÿ Ǵ ƴ϶ ÿ 鼭 ҹ ̡ ϴ ο ǹѴ. ְš ȯ濡 뵵ó, ȭ ȭ ø ް ִ ü ƽ ָؾ ̴. Revelers in Health - Healthy Pleasure ÷ Կ . ǰ ߿ ʾҴ , 踦 ۾ 뿡 ǰ 鿪 ȭδ. Ư ܺ 밡 ̻ ǰ ̾Ʈ Ϸ ʴ´ٴ ̴. ̿ Ŷ ̰. ÷Healthy Pleasure Ʈ尡 . κ ã 20밡 ް þ ɾ ŵҡ ܺ Ѵ. Opening the X-Files on the X-teen Generation ƾ зϾ MZ X Ŀ̴. ٴ 濡 X롯 Ī ο . X ? MZ ū ˷ȴ ż . ⼺뺸 dzο 10븦 ο 40 , ڽ 10 ڳ Ÿ Ѵٴ 鿡 ƾX-teen̶ θ ִ. X ǻ ġ ִ ̴. Routinize Yourself ٸȰ ƾ ڱ ö η Ÿ. ٸȰ ߱ϸ ƾ Ű ϴ ̵ ٸȰ ƾ̡ θ Ѵ. ٷ ð ҿ ñٹ Ȯ Ȱ 鼭, ڱ 屸 Ŀ θ 꼺 ̰ ϴ 鵵 ð ִ. ƾ ڱ ΰ ڱ ƴ϶ ġ ȸ ϰ, Ʈ ؼϸ, ູ̼ ߱ϴ Ÿ. Connecting Together through Extended Presence 簨ũ 22 ΰ Դٰ ̹ ƴ㡯 ٸ? âڰ ׳డ ΰ ׳డ ι ˾Ҵ. ¶ ȸǿ ģ Ÿ ϰ ȸѴ. . 簨ũ ̷ âϰ, ȿ پ ڱ ϰ, ΰ 簨 ɷ ȭ Ȱ Ʈ ȮŰ Ѵ. ¥̰ ¥ΰ? 谡 ִ. Actualizing Consumer Power - Like Commerce ũĿӽ ũ, ģ ̽ ٰ ־ ߴ. ƽ ϴµ ? ְ̿ ͵ , ȷοϴ Ƽ ũ νڰ Ұ ǰ Ѵ. θ ʴ´. ׳ SNS ϴٰ ± ϴ á ô밡 ȴ. ũ͵ ǰ Ĵ ư ڱⰡ ڱⰡ ȫϰ, ڱⰡ Ǵ. ƿ䡯 ϴ D2C Ŀӽ ô. ̸ ũĿӽ θ ʹ ڿ. Tell Me Your Narrative Ƽ ں narrative . , Ƽ긦 ߴ , ߰; ȸ ֽĵ õ ִ. . ϱ ְ ӽũ ġ ݿ ̰, Ƽ꿡 Ѹ ΰ ִ. 귣̳ ġ ڱ⸸ 縦 ܹ ָ ´. 2022 ġ Ŵ ġ Ƽ ȴ. 2022 ο ϴ ̶, ݵ ο ̴. Ƽ ΰ? 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